KiddoKraze
872+
Total Sales Orders
$5,620
Total Budget
4.8X
Return on Ad Spend
Objective:
KiddoKraze, an online retailer specializing in children's products, wanted to increase sales and acquire high-value customers through Meta (Facebook and Instagram) ads. They partnered with AdsifyMedia to create, test, and scale ad campaigns that delivered maximum ROI.
Overview:
This case study evaluates seven Facebook ad campaigns aimed at generating high-quality leads through form submissions. A strategic approach to testing creative and audiences, along with quick feedback loops and efficient budget allocation, was employed by AdsifyMedia to identify winners and scale the campaigns for Royal Interior.
Strategy
AdsifyMedia designed three ad types (video, carousel, and static image ads) for different audience segments for KiddoKraze:
Parents looking for educational toys
First-time moms shopping for baby essentials
Gift buyers searching for unique kids’ products
Objective: To identify which creative and messaging style drove the highest number of conversions.
By setting up daily performance reviews, the AdsifyMedia team quickly turned off underperforming ads and allocated the budget to winning ads.
Initial feedback from KiddoCraze helped align creatives with their brand identity.
Ads were allocated an initial budget of $100/day. By Week 2, winning ad sets were scaled, and budgets were reallocated to maximize the ROI for KiddoKraze.
Key Insights
The Educational Toys (Video Ads) Campaign delivered the best results for KiddoCraze:
Highest number of purchases: 152
Lowest CPP: $11.98
The video ads, showcasing interactive educational toys in action with kids, resonated strongly with parents and drove the most conversions.
The best-performing audience segment included parents aged 25-40 looking for high-quality, educational, and safe kids' products. This segment drove the highest engagement and purchases at the lowest cost.
The Seasonal Gift Offers campaign, which targeted general gift buyers, generated fewer results. Analysis revealed that while engagement was high, the audience had lower purchase intent, leading to higher CPP.
How AdsifyMedia Built Trust and Delivered Results for KiddoKraze ?
Weekly performance reports provided clear breakdowns of metrics such as CPP, ROAS, and customer lifetime value (CLV). This ensured KiddoKraze had full visibility into campaign performance.
AdsifyMedia leveraged in-depth analytics to transform winning campaigns into scalable revenue-generating strategies for KiddoKraze.
Ad creatives were designed to highlight KiddoKraze's best-selling products, limited-time offers, and customer testimonials, strengthening brand credibility.
Conclusion
By leveraging well-tested strategies, AdsifyMedia helped KiddoCraze generate 427 orders with an average CPP of just $14.34, achieving an impressive 8.6X ROAS. Winning campaigns like Educational Toys (Video Ads) will now be scaled further, while underperforming campaigns will be refined.
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