GS Interior
189
Leads Generated
$3,257.6
Total Budget
$17.25
CPL
Objective:
GS Interior, an interior design firm, sought to grow its client base by generating high-quality leads through Meta (Facebook and Instagram) lead generation ads. They partnered with AdsifyMedia to create, test, and scale ad campaigns effectively.
Overview:
AdsifyMedia crafted a well-structured campaign strategy focused on testing multiple ad creatives, targeting specific audience segments, and scaling the best-performing campaigns. Within four weeks, the agency successfully optimized the campaigns to deliver high-quality leads at a reduced cost per lead (CPL) for GS Interior.
Strategy
AdsifyMedia designed three ad types (video, carousel, and static image ads) for different audience segments for GS Interior:
o Homeowners seeking renovation ideas
o Luxury property buyers
o Young professionals designing their first home
Objective: To identify which creative resonated most with each audience group and generated the highest number of leads.
o By setting up daily performance reviews, the AdsifyMedia team quickly turned off underperforming ads and funneled the budget into winners.
o Initial feedback from GS Interior ensured creatives aligned with their brand tone.
Ads were allocated an initial budget of $100/day. By Week 2, winning ad sets were scaled, and budgets were reallocated to maximize the ROI for GS Interior.
Total Results:
Leads Generated: 189
Total Budget Spent: $3,257.67
Average CPL: $17.25
Key Insights
The Style Ideas (Carousel) campaign achieved the best results for GS Interior:
o Highest leads generated (48)
o Lowest CPL ($13.50) The carousel ads, showcasing a mix of finished projects and client testimonials, resonated strongly with homeowners and attracted the highest-quality leads.
The best-performing audience segment comprised Homeowners aged 30-45 in urban areas. Targeting this segment led to better engagement and cost-efficiency for GS Interior.
Campaigns Budget Testing 1 & 2, which targeted younger professionals in Tier 2 cities, yielded fewer results. Analysis revealed that the creatives did not appeal to this group’s budget-conscious mindset, leading to higher CPL.
How AdsifyMedia Built Trust and Delivered Results for GS Interior
Weekly performance reports included clear breakdowns of metrics such as CPL, impressions, and reach. This transparency ensured GS Interior felt involved in decision-making.
AdsifyMedia used in-depth analytics to turn winning campaigns into scalable revenue-generating strategies for GS Interior.
Creative designs were tailored to reflect GS Interior’s portfolio, style, and unique selling proposition, showcasing their expertise in the interior design industry.
Conclusion and Future Plan
By leveraging well-tested strategies, AdsifyMedia helped GS Interior achieve 189 leads with an average CPL of just $17.25. Winning campaigns like Style Ideas (Carousel) will now serve as the foundation for future scaling, while low-performing campaigns will be reworked.
Looking for similar results in your service based business? Let AdsifyMedia help you optimize your marketing efforts. Schedule a free strategy session today!